The Toymaker’s Tale

The Christmas trees are down, the decorations put away. Some of the long-awaited toys are being played with – others, not so much. But as long as the toymakers got our money, they’ll be happy, right?

 Maybe not. A few years ago, the American journalist David Pogue conducted a fascinating interview with Melissa and Doug Bernstein – known for their billion dollar toy brand, ‘Melissa & Doug’. They specialise in high quality, low-tech toys, and despite the advent of screens and smartphones, had just recorded their 32nd straight year of growth.

On the face of it, Melissa has it all: a loving husband, six high-achieving children and four homes – including a 38,000-square-foot mansion with its own bowling alley, basketball court, and arcade. She says: ‘I can certainly admit that I have enjoyed the material trappings that come from being successful, all those material rewards that make us feel that we’ve “made it”’. 

Yet you may have guessed there’s a ‘but’ coming.

Melissa went on to say: ‘From my earliest recollections, I felt that something was profoundly wrong deep within my being. Why am I here? What is the meaning of life if we are all ultimately going to die? I felt utter despair’. Read the rest of this article written by Rev. Stephen Steele for a local paper here.